Held on 2 and three December 2022 on the Marina Bay Sands Expo and Conference Centre, Whisky Journey welcomed over 2,400 members. Apart from native whisky lovers, abroad guests from the UK, US, Vietnam and Malaysia additionally attended the two-day occasion. In whole, a income of greater than S$180,000 was earned from the three,974 transactions that befell throughout the whisky showcase. Moreover, shut to three,000 10ml of tasters had been offered.
A few of the highlights embrace a showcase of the oldest Japanese whisky, masterclasses hosted by house owners and representatives of the distilleries, the launch of unique whisky expressions from numerous manufacturers and greater than 100 completely different expressions served to members.
A gathering level for whisky connoisseurs and people simply beginning out on their very own whisky journey, the exhibition-style occasion was a enjoyable, instructional, inclusive and inexpensive method to deepen one’s information of assorted whiskies and their origins. Additionally, for distilleries, this was a chance to attach with the rising native whisky scene, foster new bonds and create gross sales.
Andrew Legislation, head of gross sales and advertising at Remy Cointreau shares: “Remy Cointreau’s thrilled to have partnered with Whisky Journey as an distinctive associate to deliver alive the expertise of our single malt scotch whisky portfolio manufacturers: Bruichladdich, Port Charlotte, and Octomore, to have interaction our clientele and commerce companions. We sit up for furthering successes in showcasing our single malt scotch whisky’s model philosophy and craftsmanship in collaboration with Whisky Journey!”
Lots of the members additionally shared that the occasion “supplies among the best methods to style all of the whiskies”. After all, all of them had a good time on the occasion the place they obtained to study extra concerning the completely different expressions which might be obtainable to these residing in Singapore in addition to lesser recognized manufacturers.
With such a profitable run this yr, members are already trying ahead to the following one in 2023.
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