What Is Marketing Myopia? The Full Guide.

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Most marketers understand the importance of strategic planning and research, but the word 'marketing' often makes them stumble. They don't know how to define it or what it entails. In essence, marketing myopia is an inability to see past the current to future possibilities. It's a lack of imagination and a deficiency in creating strategies… Read More »What Is Marketing Myopia? The Full Guide.

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