Marketing Collateral Survey Infographic Full

Survey: Sales People Can’t Get What They Need

Customizing marketing or sales collateral is a significant pain point for sales professionals, according to a new study commissioned by Santa Cruz Software that surveyed over 200 sales professionals. When relying on team members to create their requested collateral, 63% say it takes several days to receive the collateral they need, and an additional 14% say it takes weeks or longer. As a result, 66% often proceed without the customized marketing materials they need because the materials are too difficult to create or find.

Marketing Collateral Survey Infographic Full
Infographic courtesy of Santa Cruz Software

Infographic courtesy of Santa Cruz Software

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