Dame Vivienne Westwood famously outlined the style aesthetic of London’s punk motion within the Nineteen Seventies—assume security pins, studs, and tartan—and helped to create the Intercourse Pistols’ iconic look. However lengthy after punk’s heyday, the edgy British designer continued to push trend ahead. In 2007, earlier than vegan couture had grow to be mainstream, Westwood banned fur from her strains after assembly with representatives of PETA U.Ok. and studying in regards to the struggling that animals endure earlier than they’re used for fur coats, collars, and cuffs. The final of Westwood’s fur gadgets had been eight rabbit fur purses, which her firm allowed PETA U.Ok. to donate to a wildlife sanctuary for use to for orphaned child animals to snuggle as much as.
Westwood’s fur ban went hand in hand together with her dedication to environmental points and her name for true sustainability within the trend business. Most animals killed for fur right this moment are raised on manufacturing unit farms, which produce tens of 1000’s of tons of waste yearly, and fur clothes are handled with a stew of poisonous chemical compounds to maintain them from decomposing—making fur neither type nor sustainable.
Westwood’s progressive, animal-friendly equipment—such because the skin-free Derby Bag and Jungle Crocodile Bag—additionally scored a number of wins in PETA U.Ok.’s annual Vegan Vogue Awards.
A number of years after stripping fur from her collections, Dame Vivienne stripped right down to a bathe cap for a provocative PETA video in regards to the meat business’s depletion of world water provides. “I’m an eco-warrior, however I take lengthy showers with a clear conscience as a result of I’m vegetarian,” she mentioned within the spot, which launched in 2014. As a bit in The New York Occasions identified on the time, it takes 4 million gallons of water to provide 1 ton of beef however simply 85,000 gallons to provide a ton of greens. “By avoiding meat, you do extra for the surroundings than recycling or driving a hybrid automobile,” Westwood mentioned.
Talking out in opposition to disposable “quick trend,” Westwood as soon as urged shoppers, “[I]nvest on the planet. Don’t put money into trend, however make investments on the planet.” Her quintessential, animal-friendly clothes and accessories show that we will do each.