Did you know that 93% of customers read online reviews before they buy a product?
This is why it’s essential to set up Google My Business. Not only is this service free, but it helps your business (and its reviews) show up for people who are ready to buy something now.
But how do you set up your page so it stands out among your competition?
Then you’ll want to keep reading. Below, we’ll go over-the-top tips for setting up a Google My Business listing that will create trust and excitement from the get-go!
Verify Your Business
Once you’ve created a Google My Business profile, you’ll need to verify your business. If you don’t, you won’t be able to manage your listing or update anything.
If you don’t verify your business, Google (and potential customers) won’t see your business as legitimate. Verification also protects you from fraudsters who might try to claim your business as their own.
One of the most common ways of verifying your business is to get Google to mail you a postcard. The postcard has a 5-digit verification code that you type into your account.
Use High-Quality Images
A key digital marketing strategy is to use high-quality images on your Google My Business listing. This means clear, well-lit photos that show your products or services in the best possible light.
Some photo examples include:
- Menus and food
- Dining room
- Classes in action
You should also consider using images that are relevant to your location.
For example, if you have a brick-and-mortar store, you might want to include a photo of the exterior. This helps new customers find your store.
Fill Out Your Entire Profile
Consumers are 2.7 times more likely to consider your business trustworthy if you have a complete profile.
It also helps Google match your business more accurately to search terms.
So if someone searches “burgers near me,” a complete listing can tell them when to visit and what they can expect to find on the menu.
When you’re writing your business description, make sure to use keywords that potential customers might use.
For example, if you own a yoga studio, you can include keywords like “yoga,” “classes,” and “beginner-friendly.”
With the right SEO keywords, Google will drive traffic to your page because it will see it as relevant.
Encourage Customers to Leave Reviews
A good review can be the deciding factor between a customer choosing your business or your competitor’s.
To get Google reviews, encourage your customers to leave you honest feedback.
Be sure to respond to reviews, whether they’re positive or negative. This shows customers that you’re trustworthy and dedicated to improving their experience.
Set Up Google My Business the Right Way
Google My Business is a free and easy way to set up an online presence for your business.
And when you set up Google My Business effectively, you can attract more customers, increase your reviews, and improve your chances of ranking higher in search results.
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