Did you know 88% of users are less likely to return to a website after a not-so-good experience?
If a User Experience (UX) layout works well, you can’t really tell that there is a UX. It’s an achievement when a site’s structure is so smooth and easy to use that viewers can locate the answers they require without much trouble.
UX is the most important part of a site design or update. If a webpage is difficult to use and tough to navigate, it doesn’t matter how good the material is or how pretty the graphics are, or how well-known the business is.
UX is among those aspects that, when it’s executed well, you might not notice. Whenever a UX isn’t well made, you start noticing it.
You could start comparing it to making plans for a town. Therefore, to help you out, we have compiled this guide, which takes you through 10 essential factors to bear in mind while designing a great UX.
As designers, it is your responsibility to design the best UX. Now, this is not so simple. Well, here are 10 elements to consider while creating the perfect UX.
1. Put some time into UX research and getting to know your users
What is UX research? Well, UX research enables you to figure out how users act, what they need, and where they have problems by using various monitoring and feedback methods.
The focus is on providing product teams with context and different points of view, which they can utilize to make good decisions and create products that are focused on the consumer.
The appearance and feel of the website are essential, but you shouldn’t choose designs depending on what you like. The homepage for your business isn’t really for you.
This is for your audience. When it doesn’t make sense to the individuals sent there, it will not help you get more people to buy. If you don’t know enough about your target audience, your site will stop making a profit and start losing value.
Make marketing personas that are based on UX research and go one step forward in your research of the industry. Discover what other domains your customers visit and try to copy or enhance the parts that get the most priority in terms of the flow and UX.
2. Identify an objective
Don’t just say “marketing” and “to boost return on investment (ROI)” as answers to your objectives. Even though those responses are right, they don’t tell you much.
Try to make specific goals, which can be measured. Most companies want a website design or update to be useful for at least a decade. Hence, concentrate on an aim that won’t change your long-term goals.
Try putting the goals of your webpage in order of importance. For most businesses, the main reason for having a homepage is to share information with the market and to assemble and advertise services.
Additional goals could be to connect users with technologies such as digital quote creators or to operate as a center for online shopping. Yet, others would like their web pages to be a place where customers can get in touch with them.
3. Don’t forget about the basic functions
Designing a website is a lot of fun.
Your business can transform the appearance and perception of your website and add some ROI-driving patterns, which make a significant difference in digital conversion.
However, beginning with the beautification or add-on elements could be a bad idea. Rather than starting with the “enjoyable” parts of the design, look at how it works.
Take a glance at your metrics and make good choices about your platform’s navigation and material, based on what you learn.
What is your website’s main point? If you attempt to get big too fast, you might need to return to the starting point and change the fundamental building blocks.
4. Take time to look at the main page
Your homepage gives you the first chance to get people interested. Even though you don’t have to put it all on this page, it’s the primary place where people can find out about your statement, label, and how to get around the website.
Strive to keep anything you write as easy and short as you can. Several web designs operate well with snapshots of data, while some are moving toward long-scroll models.
Select a homepage design as per your requirements. However, always put the most valuable details (sales dialect, calls to action, etc.) close to the top, where customers would see it right away.
Users have learned to expect special things from a homepage. For example, tapping on the emblem in the corner of a landing page must take them back to the homepage.
Your homepage should be linked to the section with contact details, content page (services, offerings, or initiatives), about us page, and blogs or news pages.
5. Spend your money on responsive web design
You can ignore many recent web technologies, but you can’t ignore accessibility. Nowadays, responsive design is a must for any website that is developed or refurbished.
In fact, responsive design is among the top website design trends you can use to improve your site and create better user experiences for your audience.
People search for information about at-work, on-the-go, and home-based companies. Users utilize their smartphones and tablets to find information when they can’t get to a desktop and also when they can.
They expect to be able to get that information easily on any device they choose. As things increasingly get linked with the web, firms are able to make their websites work on any gadget thanks to responsive web design.
The UX on such devices could be even more crucial than the interaction with a desktop.
6. Get everyone to use CAPTCHA appropriately
Datadome says that CAPTCHA (completely automated public Turing test to tell computers and humans apart) is a safety measure that uses an image or sound challenge to tell bots from people.
CAPTCHAs were made in the late 1990s, and they are used all over the Internet to stop bots from opening accounts, spamming posts, and making purchases.
Google’s CAPTCHA system is called reCAPTCHA. Even though it can be abused, CAPTCHA is indeed an essential tool for stopping bots.
The best approach is to use it only when a customer’s actions seem strange and they have been blacklisted as a possible bot.
CAPTCHA tests can be used with an optimization algorithm by web developers. They could let CAPTCHA operate in the manner it was supposed to without making users’ lives harder than they should be.
Also, it’s essential to have the right CAPTCHA software: one that gives tests at irregular intervals and does not use the same answer more than once.
Because of this, developers shouldn’t start writing their own CAPTCHA code or embed free plugins they don’t know anything about.
A few websites often use honeypots, which are a type of CAPTCHA that people can’t see. This method puts sections on a monitor, which only bots can see. This makes bots fill in a form, which proves they’re not real people.
Lastly, CAPTCHA is not the only thing you do to stop bots. Social credentials, which let people prove who they are through their social networking site or another reliable verifier, are another good way to make sure that only real people can use a site.
7. Make sure you are ready for SEO success
Search engine optimization (SEO) is not an afterthought when it comes to an online platform. SEO is the first thing people see when they explore a new or redesigned website.
Begin thinking about how Google works and what the future holds for the industry if you want to make sure the website is based on the best SEO practices and not the outdated ones.
There is a catch to this tip. SEO is essential, but it can’t be the main focus of your website design. Use it, but then don’t think too much about it.
Most analysts claim that when making content, you should concentrate less on specific strategies which search engines may like and focus more on giving users a good experience.
8. Collaborate often
Websites are never made by just one person. Most of the time, graphic designers, strategists, marketers, and developers work together on the layout.
In several cases, every part of a webpage must go through a procedure to get authorization. When people work together, it’s not just about talking. It means making a plausible and complete schedule, coming up with a simple way to get consent, and being innovative.
During big projects, many different people could have strong opinions about how a site looks, feels, and works. If a crew can’t put these ideas together in a creative way, it could take months or years to build a website.
9. Don’t replicate old content
Websites are just like people. Both how they appear and how they act are separate. Content that is performed on an old website doesn’t always operate on a fresh website.
Ensure your budget includes enough money and time to update your authored, graphic, and media content and the design as a whole.
You may have to trim some details, change the way you say things, and come up with new, meaningful content, which better connects with your audience. Return to the numbers and post content that your readership will find useful and interesting.
10. Don’t change your brand
Some businesses care too much about what’s new. They don’t think about what their consumers want as well as what their company stands for.
When your homepage doesn’t show your brand, goals, and objectives, it probably won’t be as easy for people to understand.
If you don’t link your content to your label, your website may fall among those many sites, which get lost inside the crowd.
Take a moment to combine your brand image with its look. The appearance of your website is the very first opportunity you get to keep someone on it.
The best UX is one that changes in small ways over time. Every time you load it, it gets faster, easier to use, and more important.
Once you release your newly developed website, you’re really just getting started. If you want your site to get a quantifiable ROI, you’ll make changes based on how users interact with it (or lack thereof).
What you assumed would function well at first might not have a big effect on UX.
Think of your unveiling as the beginning of a long-term ROI plan, and select a web development team that you could see yourself functioning within the coming years.